Once again, Kendrick Lamar proves to us why he is one of the most influential and talked about hip hop artists of the new generation. The use of a mainstream platform as a tool to voice the unexplainable violence that goes on against and within the African American community is something we rarely see from your favorite radio rappers nowadays. Yet Kendrick continues to push the boundaries and persists to keep the topic loud and clear for us. This is everything that a music video in 2015 should be – full of energy, tells a story, and evokes a strong message to not just the fans, but to the world.
The visuals for “Holding On” is the introduction to an epic story based in a dystopian future, that Disclosure will tell us through the release of three more music videos. These will lead us up to the release of their anticipated sophomore album, Caracal, out September 25.
GoldLink and Vince Staples deliver solid freestyles over a tough instrumental by DJ Cannon, as part of XXL’s 2015 Freshman Class Cypher series. Watch it above.
Blu delivers up a brand new track featuring Sene, Definite, and Cashus King titled “Thriller”. This is the follow up to his 2 disc LP, Good To Be Home.
Diddy brings it back to ’95 by calling himself Puff Daddy on his newest track with Pharrell. “Finna Get Loose” was premiered during the epic Bad Boy 20 Year Anniversary performance at the BET Awards, and is available to stream and purchase now.
Whether you know it or not, you love dancehall music. So you will obviously love this song from UK’s Krept & Konan featuring Jeremih, Beenie Man and Popcaan.
Was bumping this all weekend, and rightfully so. Trap arms, and cooking wrists are the only way you should move to this.
The hit song form Skrillex and Diplo “Where Are U Now” just got an official video, in which fan drawn pictures of Justin Bieber dancing are edited together flip-book style. Watch it above.